Just high-fiv'ing and throwing the spotlight on our friends at Can You Handlebar. Proud of them and stoked to be apart of their success story.
We mentioned before that having great product videos and 360 photos on your site can help increase sales and customer interest. But what we haven’t done is give the cold, hard proof. Today’s we’re going to do just that. We’re going to reveal some real-life online retailers who have implemented product videos and that actual conversion bumps they saw as a result.
Integrating product videos into your e-commerce store can do great things for your business. It can improve conversions, it can increase sales, and it can enhance your overall brand image on the web. Of course, that’s only if your product videos are good. If they’re not, it can do the exact opposite – bringing down your sales and turning off customers in an instant.
Clothing retailers have a unique product. Unlike most stores, which sell tangible goods that buyers need or use, clothing retailers offer something that will be physically worn by the shopper. Because of this, their product photography needs to not just give shoppers enough detail to evaluate the clothing item, it also needs to frame the clothing in a way that makes shoppers want the product and imagine themselves wearing it.
As an e-commerce retailer, your product pages are your bread and butter. They power your website, they fuel your sales and, ultimately, they put money in your pockets. With all this important stuff riding on their shoulders, shouldn’t you be doing all you can to ramp up those product pages, and make them the best they possibly can be?
360 spin images and product videos go hand and hand. While a spin photo can give customers a way to zoom in, pan and spin around a product, taking in all its minute details, product videos can take that even further, rotating products for them, flying over and under the products, and much, much more.
Did you know that having product photos, videos and other media on your website can improve your brand’s overall SEO performance? It may sound crazy, but it’s true: imagery provides you yet another way to appear in search engine results and grab the attention of potential customers around the world.
Many business owners are hesitant to hop on board with product videos, simply because they think video production and all the costs that come with it are just too expensive. The truth is, as long as you choose the right photographer, product videos shouldn’t cost you all that much more than static product shots. The key is simply finding the right photographer.
Often, when you’re looking to promote your products, it’s not just one or two things you need; you want the whole kit and caboodle. You don’t just want images for your website or your catalog, a video for your homepage banner or a 360-degree shot of your most popular item. You want it all, and you want it done in the most professional, sales-inspiring way possible.
Instead of hiring a professional Fort Worth photographer to handle their headshots, product images, website photos and other visuals, many business owners opt to cut corners, and choose an amateur photographer instead. They might have someone on their staff do it, they might seek out a friend who enjoys photography, or they’ll find anyone else that has an iota of experience and will do the job for cheap.