360 SPIN PHOTOGRAPHY - AIDAN GRAY

360 SPIN PHOTOGRAPHY

AIDAN GRAY HOME DECOR IN THE DALLAS WORLD TRADE CENTER

Aidan Gray contacted us with the goal of converting more traffic and having a better bounce rate for their new eCommerce site.  We ended up starting a great spin project of their complicated chandeliers, mirrors and lighting fixtures.

You can't buy this equipment from the store so we created a system to mount chandeliers overhead and have them spin 10º at a time.  It was one of the most complicated 360 degree motion set ups we've ever attempted and we couldn't be more pleased with the results.

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Why Clothing Retailers Need 360 Product Photography

Why Clothing Retailers Need 360 Product Photography

We’ve said it before: 360 product photography can be a boom to sales no matter what industry you’re in. It can improve your conversions, it can reduce your return rates, and it can increase your revenues across the board. But although you can enjoy these benefits regardless of what type of product you sell, there’s one sector in particular that can see exceptional gains, and that’s the clothing industry.

CLOTHING RETAILERS AND 360 PHOTOGRAPHY

Selling clothing and wearable accessories online can be difficult. In the real world, shoppers will touch, feel and even try on the items before they purchase them, so they can be absolutely sure the product meets their needs, fits them and is worth the cash. When selling clothing online, this type of tactile interaction just isn’t possible. But, with 360 product photography on your side, you can at least come pretty close.

With 360 product photography, you can give shoppers a way to virtually interact with the clothing and accessories they’re considering. While they obviously can’t try it on or model it in front of a mirror, they can view it at every angle, zoom in on details and accents, and get familiar with the colors, fabrics and other more intricate parts of the product. Ultimately, this allows them to better evaluate the piece in relation to their needs, and it helps them feel more comfortable putting down their cold hard cash for something they’ve yet to try on or even touch.

In the online world, selling clothingcan be difficult There are a lot of hurdles to overcome, and return/exchange rates are often high, increasing your costs and lowering your customer satisfaction. Though 360 product photography isn’t the end-all be-all solution; it can certainly help improve your customers’ shopping experience and your sales on the whole.

TRY 360 PRODUCT PHOTOGRAPHY

Are you an online clothing retailer? Then consider implementing 360 product photography on your site today. Contact Image Alive Studios now and get a free spin of one of your products!

Show, Don’t Tell with 360 Product Photography

Show, Don’t Tell with 360 Product Photography

You’ve heard that old saying “actions speak louder than words,” right? Well, it’s true – not just in life, but in the online business world, too. You can tell customers about how great your products are, write the most intriguing descriptions possible, or market them through social media or blogs until you’re blue in the face, but none of those will be as effective as actually showing them just how great the product really is.

But how do you do that, when all you have is a website and a screen to connect you and your customers? You could Skype with each potential customer and give them a live demo of your product. But do you really have the time and resources for that? In truth, there’s only one real way to do it: implement 360 product photography.

HOW 360 PRODUCT PHOTOGRAPHY CAN HELP

360 product photography lets you show customers, not just tell them, how great your products are. It gives you a way to deliver a lifelike “in-store” experience, without requiring them to ever set foot outside their house! They can interact with the product, spin in, zoom in on details and get as familiar with it as they need to in order to feel comfortable making the purchase.

In the end 360 product photography can deliver not only a better shopping experience for your customers, but also higher conversions for your site, a lower return rate, and more sales for your business in the long run. It’s a win-win for both parties.

GIVE 360 PRODUCT PHOTOGRAPHY A TRY

Want to improve your customer’s experience, and show – not tell – them just how much they need your products? Then consider implementing 360 product photography. Contact the Image Alive team today to get a glimpse of your products in action, or to schedule a free consultation!

Signs 360 Product Photography is Taking Off

Signs 360 Product Photography is Taking Off

We told you before how great 360 product photography is: how it can improve your sales, how it can lower your return rates and how it can make online shopping easier all-around. Now, you don’t have to just take our word for it. We have bona fide proof that 360 product images are taking off – and fast.

Don’t believe us? Here it is:

• Google is on board – Google doesn’t do anything lightly. Every change and alteration to its schema is made after thorough research, surveying and testing to ensure it will be successful, functional and, most of all, profitable. Well, last year, Google started integrating 360 product photography into its “Shopping” listings. While only a few products had the technology at first, today there are millions. It just goes to show that we’re not the only ones who have seen success with 360 imagery!
• Tons of huge retailers are using it – Big-name retailers across the world are hopping on the 360 product photography bandwagon, investing millions of dollars and putting their sales on the line. They wouldn’t do that without some inkling that the move would be a success (or improve their revenues.) Some big retailers with 360 images include: Staples, RadioShack, Fry’s Electronics, Sam’s Club and more.
• Equipment is making it easier – As demand for 360 imagery grows, so does the demand for equipment – equipment that makes 360 photography easier, more seamless and more affordable. Photography equipment companies are starting to respond to that demand, creating unique turntables, cameras and other tools that make 360 product photography a cinch.
• Studies show it’s working – The proof is in the pudding. Studies and research have shown – without a doubt – that 360 product photography is effective. Golfsmith.com saw a 10 to 40 percent increase in conversions once implementing the technology, and a study by The Simply Group found a 20 percent conversion increase across seven different web stores. Additionally, Land’s End reported a 26-percent jump in sales after implementing 360 photos.

Are you ready to get on board with 360 product photography, too? Then contact us today. We offer free consultations, and we can even show you how your products would look in action with a free spin!

360 Product Photos How to be Successful on the Web

360 Product Photos How to be Successful on the Web

We’ve talked about how important 360 product photos are to your company’s performance. They can increase your sales, improve your conversions and draw in more customer leads than ever before. But what we haven’t yet discussed is how to make those 360 photos successful – how to make them as impactful, powerful and effective as possible.

In our experience, there are three major things 360 product photos must achieve in order to be effective. These are:

1. It needs to load quickly. Users don’t want to wait more than few seconds for an image to load. They’re shopping online because it’s easier, more convenient and, most importantly, faster than shopping in a brick-and-mortar store, and by having slow-to-load photos on your site, you’re negating the whole purpose. If you really want to impress your customers and keep them interested in your products, make sure your 360 product photos pop up quickly, easily and seamlessly.
2. It needs to have a smooth appearance.  There’s nothing worse than a blurry, jumpy or glitchy image. It confuses the user and makes it harder for them to learn about the product and all its details. It can also make your brand look low-quality and unprofessional. This is especially true when using 360 product photos, which inherently offer more information and detail than static shots. If you want your visitors to see a product, be interested in it, and feel confident buying it, you absolutely have to give them a clear, seamless and smooth 360 shot that they can utilize.
3. It needs to be easy to interact with. The whole point of 360 product photos is to give an “in-store” experience on the web, allowing users to virtually interact with products on their screens. If zooming in, spinning or rotating your images causes problems (like jumps, blurriness, slow loading times or anything else), then your photos aren’t doing their job.

Typically, to achieve all three of these, you’ll want no more than 36 images per product. Any more than that, and your images will take a lot of bandwidth to load, making them sluggish, slow-to-respond, and a drag on your visitor’s internet speed. Ultimately, these can aggravate a user and turn them off from your site – and their purchase – entirely.

Want to ensure your 360 product photos are the best they can be? Then let Image Alive help. Contact us today for a free spin and see your products in action!

New Survey Reveals Power in Product Videos

New Survey Reveals Power in Product Videos

We all know that great images, 360 photos and product videos can influence sales in your online store – but exactly how much?  What sort of impact does it really make in the grand scheme of things? Well, thanks to a new survey from Animoto, a DIY-slideshow technology, now we know.

Animoto’s survey talked to more than 1,100 adults in the U.S. Each one had watched an online product video on their computers, tablets or cell phones at least one time during the previous 6 months.  The result? Nearly 75 percent of those surveyed said they were more likely to make a purchase after viewing the video.

The survey also found that product videos impact how a customer views a brand. Specifically:

• 77 percent of those surveyed said brands that use product videos on their sites are seen as more engaged and in touch with their customers.
• 71percent said that product videos leave an overall positive impression of the brand.
• 58 percent said that product videos show a brand as more trustworthy.
• 42 percent said they want to see more product videos online – especially when it comes to electronics.

But Animoto’s survey isn’t the only one proving the efficacy of product videos on web sales. In fact, a study by Walker Sands recently showed that a whopping 50 percent of consumers has been influenced by a YouTube video in making a purchase. Additionally, Invodo found that 57 percent of web shoppers feel more confident in making an online purchase after viewing a video and are thus less likely to return the product later on.

Well there you have it: solid proof that product videos really do have a positive effect on your online sales. Are you ready to hop on the bandwagon yet and create some awe-inspiring videos for your products and services? Then contact The Image Alive team today for a free consultation!

Product Videos, Images and 360 Spins: The Benefits of Using a One-stop Shop

Product Videos, Images and 360 Spins: The Benefits of Using a One-stop Shop

Often, when you’re looking to promote your products, it’s not just one or two things you need; you want the whole kit and caboodle. You don’t just want images for your website or your catalog, a video for your homepage banner or a 360-degree shot of your most popular item. You want it all, and you want it done in the most professional, sales-inspiring way possible.

Fortunately, there are some studios (like Image Alive), that serve as a one-stop shop for all these services and more, so you can meet all your product promotional needs in one easy, seamless and affordable way.

While you might be tempted to go to different vendors for each individual need, the truth is, using a one-stop shop will benefit your company much better in the long run. Here’s how:

• It will deliver a consistent look across all materials – By using the same studio for your product videos, images and 360-degree shots, you’ll ensure that each one looks consistent, professional and a part of the same whole. This will contribute to your overall brand image, and it will help give you reliable look and feel throughout all your collateral.
• It will allow you to bundle pricing and achieve a more affordable cost – If you go to three separate vendors, you’re going to have three different price tags to contend with. When you use one studio for all your needs, you can create a customized package that includes all the services and images you need, at a price you can afford.
• It will make for an easier, faster process – Going to three separate studios for your product videos, 360 spins and product images can make for a pretty lengthy process. When you include travel time, set up, shooting and editing for each, you’re looking at a couple months – at least. When you use a one-stop shop instead, you can do it all at once, shaving weeks off the whole process and ensuring you get your materials as fast as possible.
• It will start a long-term relationship with the studio – Chances are this isn’t the last time you’re going to need a product image or video. By choosing a studio to handle all your needs now, you’re setting yourself up for success in the future, too. When you have new products come in, you have a new promotion, or you simply want to update your images, all you have to do is call up your studio, and they can  pick up right where they left off.

Are you in need of product videos, images or 360 spins at your company? Then contact a one-stop shop like Image Alive today. We can help with all your needs and more. Plus, we’ll even offer you a free spin to start!