The 5 Keys to Great Product Photography Across the Board
If you sell your products online, then a lot rides on your photography. For online shoppers, there’s not much else to go on! Sure there are customer reviews and a short description – but really, how much can they tell about your products through those? The only true way to impress them and inspire them to buy is to have great, top-quality product photography that catches their eye.
Is your current product photography doing enough to bring in big sales? If not, you might be missing out on one of these five key ingredients:
- Consistency – You want all your product photos to have a consistent look, feel and vibe. Regardless of where a product is located, what season’s line it’s from or how old it is, in order to have a truly professional look, they all need to be consistent. They should use the same framing, lighting, angles and, of course, image size, and the transition from one product to the next should be seamless.
- Brand voice – One of the biggest keys to successful product photography lies in a photographer’s ability to capture the brand’s voice. What is a “brand voice,” you ask? Basically, it’s a company’s essence – its culture, its people and its message to the world. A great product photo will deliver this voice clearly and concisely. When people see those photos, they’ll know precisely what brand they came from and what kind of service they’ll get if they make a purchase.
- Clarity – Always remember, the focus of your photos is the actual product – not anything going on around it. Sure it’s OK to take a few actions shows here and there, for but for the most part, you want clean, clear and uncluttered photos that put all the emphasis on your products. Pure white and black backgrounds are usually best for maximum effect.
- The right lighting – Lighting plays a crucial role in product photography. With the right lighting, a product can look even better than it does in person! With the wrong lighting, you can turn customers off a product forever. Always be sure you choose a photographer that’s not only great with shooting products, but one who’s familiar with various lighting techniques and strategies. You’d be amazed at the difference it makes.
- Good editing – No matter how hard you try, sometime, mistakes just happen. Fortunately, when it comes to product photography, it can usually be fixed in editing. Blown outimages, poor framing and incorrect angles can all be manipulated in the editing room, as long as your photographer knows how.
Want to ensure your product photography is as good as it can be? Then contact the pros at Image Alive Studios today and schedule a free consultation. We’d be glad to help!