4 Additional Ways to Use Product & Promo Videos

4 Additional Ways to Use Product & Promo Videos

So far, when talking about product and promo videos, we’ve only discussed their placement on the actual product pages of your website – and how doing so can reduce returns, improve sales and increase conversions. But did you know there are actually a number of other highly effective ways you can use those great videos you’ve created?

Well, there are. And just like videos on your product page, they can have a big effect on your bottom line. They can entice new customer leads, bring in sales, and help improve your web performance as a whole. Are you considering investing in product or promo videos for your brand? Do you already have some? If so, here are just a few of the alternate ways you can use them to improve your revenues:

1. In email marketing campaigns – Do you have a newsletter, email list or database of leads? Next time you send out a campaign to them, be sure to include one of your product or promo videos, too. For most effectiveness, you’ll want to embed it into the body of the email. Because some people have email client’s that don’t allow video, though, you’ll also want to include a link to your video, so they can watch it elsewhere if necessary.
2. On video sharing sites – You can also post your videos on sites like YouTube and Videos, which allow users to post and share their own videos with others. These sites have millions of users daily, so they can offer you exposure to customers you may not otherwise have reached! Just be sure to be very descriptive in your video’s title, summary and other details, so that it shows up in the site’s search results.
3. On your social media networks – In addition to posting your video on your product pages and on video sharing sites, you should also disperse it via social media. Post the video directly to Facebook, and let users like and comment on it. You can also share the link via Twitter or post a screen-shot on Instagram. When a user interacts with your video, shares it or retweets it, it will then put your brand in front of their friends, family and social circle – all potential customers you couldn’t have connected with otherwise.
4. On your blog – If you have an on-site blog, create a unique blog post for each product and promo video you have. This will give you a great place to direct users when sharing the video on social media, in emails and other non-media-friendly venues. It will also be an easy way to allow comments and interaction with viewers, and it will give your site an overall SEO boost!

Don’t have product or promo videos of your own just yet? Then contact Image Alive Studios today. Our video production experts can help you create powerful media that helps entice new customers, sell your products and improve your website as a whole. Call now for a free consultation.