ADVERTISING AND ECOMMERCE PRODUCT PHOTOGRAPHY - GAMETIME SIDEKICKS
Here is some commercial product photography done for our good good friends Gametime Sidekicks.
Gametime Sidekicks has entrusted us with their branding since day one of their journey.
We do everything from their standard product shots on white, to lifestyle images of their product in its natural habitat. Recently we were tasked with creating an advertising banner that will be printed ten feet tall for a trade show they're going to. This is what we came up with. Also included are some other examples of the kind of work we do for them.
LIFESTYLE PRODUCT PHOTOGRAPHY SHOOT - FREEFORM MADE
Enjoy this beautiful commercial lifestyle product photography for our dearest local friends FreemformMade.com.
Our friends at Freeform Woodworks were in need of some product-focused lifestyle photography to spruce up their image across platforms.
They build a quality product and its our job to make sure that quality comes through to the consumers eyeing a purchase on the website. Below are some of our favorites from the shoot.
While most of the work we do at Image Alive involves product shots on a white background, it's always nice to have the opportunity to cover a product in it's natural environment. Let us tell your product's story! Contact us to book your shoot today.
360 SPIN PHOTOGRAPHY - AIDAN GRAY
Image Alive Studios started a complicated 360 spin photography for Aidan Gray Home Decor in Dallas, Texas. We couldn't be more pleased with the results.
360 SPIN PHOTOGRAPHY
AIDAN GRAY HOME DECOR IN THE DALLAS WORLD TRADE CENTER
Aidan Gray contacted us with the goal of converting more traffic and having a better bounce rate for their new eCommerce site. We ended up starting a great spin project of their complicated chandeliers, mirrors and lighting fixtures.
You can't buy this equipment from the store so we created a system to mount chandeliers overhead and have them spin 10º at a time. It was one of the most complicated 360 degree motion set ups we've ever attempted and we couldn't be more pleased with the results.
interested in partnering with us?
LIVV HEADPHONES PARTNERSHIP
Click to see how we brought LIVV Headphones' imagery to life!
The Process >>>
Watch this short video to see how we bring our product imagery to life.
interested in partnering with us?
SADDLEBACK LEATHER PARTNERSHIP
Saddleback Leather launched a small briefcase bundle. We had the privilege of providing strategy and executing the campaign.
Saddleback Leather launched a small briefcase bundle. We had the privilege of providing strategy and executing the campaign. We landed on the idea that occasionally you need to be mobile and only bringing your key essentials will do. We provided eCommerce, lifestyle photography and ad banners.
E-COMMERCE
<-- LIFESTYLE -->
OUR SADDLEBACK PARTNERSHIP
Dave Munson (owner of Saddleback Leather Co.) is Aiden Franklin's (owner of Image Alive Studios) uncle. Dave gave Aiden an opportunity to learn photography way back when to help with SBL ventures. What started out as nothing fancy e-bay pictures quickly progressed to a warehouse of talented creatives serving some of the biggest companies in the world! IAS has recently moved into helping Saddleback on a more strategic level and we are excited for the future!
SOCIAL CONTENT
interested in partnering with us?
METRO PCS PARTNERSHIP
Last year, Rockfish (on behalf of Metro PCS) approached us in need of e-commerce and 360-spin photography for Metro PCS.
Last year, Rockfish (on behalf of Metro PCS) approached us in need of e-commerce and 360-spin photography for Metro PCS. Rumor has it that they have had a hard time sticking with a studio because of the demanding scope of work they need regularly. The first shoot went so well, we quickly started taking on more and more for them. In fact, we created a 720 spin that is rarely seen anywhere (unless it is a 3d render)!
We recently updated all the images on their website and are excited about the future. Each phone that launches from here on out we provide e-Commerce, lifestyle and 720 spin images.
HEROeS
<-- E-Commerce -->
Lifestyle
INTERESTED IN PARTNERING WITH US?
MILK SNOB PARTNERSHIP
We are so proud of Melanie and the Milk Snob team. They are airing on Season 8, Episode 8 of ABC's Shark Tank!
We are so proud of Melanie and the Milk Snob team. They are airing on Season 8, Episode 8 of ABC's Shark Tank! We have had the pleasure of working with Milk Snob for the past year. We shot their eCommerce photography, 360 spins of car seats, lifestyle photography in Fort Worth... we even filmed her Shark Tank application video! Check out our work below and go give Milk Snob a virtual pat on the back.
E-COMMERCE
<-- LIFESTYLE -->
INTERESTED IN PARTNERING WITH US?
Can You Handlebar Spotlight
Just high-fiv'ing and throwing the spotlight on our friends at Can You Handlebar. Proud of them and stoked to be apart of their success story.
CAN YOU HANDLEBAR
Every now and again we like to shine the spot light on a client. One reason we do what we do is because we get to be apart of the success stories of other businesses. How cool to be an ingredient in the formula that helps people provide jobs, create ideas, build brands and reach goals?!
CYHB has the seat today, they sell beard care products (if you couldn't tell by the name). Since we started shooting for them, they have grown from a one man team to a full production facility, staffing a large team and being sold in hundreds if not thousands of stores across the world. Art Of Shaving just picked them up and they haven't looked back.
Right before their sprint, Doug came into the studio and we were chatting about the direction of the business and how our photography has helped. We naturally stuck a camera in front of him, attached a mic to his beard and asked him to go again. You can watch that out on our testimonial page.
Head over to canyouhandlebar.com to check them out - tell them we say hi. If you have a similar story you'd be willing to share with us, please do! They motivate and inspire us to improve and create.
- Aiden
aiden@imagealivestudios.com
Image Alive Gear Guide
A fun list of gear we use on a day to day basis.
People always ask, "Canon or Nikon". I usually respond, "yes and RED, and Sony, and Hassleblad". We do own quite a bit of gear though and Nikon has led a lot of the charge for us. We usually rent everything else but just for fun, here is a guide of what we have laying around.
CAMERA BODIES
- Nikon D610
- Nikon D750
- Nikon D810
- RED EPIC-W HELIUM 8K
- Canon 6D
- Canon 5D Mark III
LENSES
- Nikon 14-24mm F2.8
- Nikon 50mm F1.4
- Nikon 85mm F1.8
- Nikon 105mm F2.8
- Nikon 24-120 F4
- Zeiss 50mm F1.4
- Sigma Art 18-35mm F1.8
- Sigma Art 24mm F1.4
- Sigma Art 50mm F1.4
- Tamron 70-200mm F2.8
LIGHTING
- Paul Buff Zeus 2500 Pack (x2)
- Paul Buff Zeus 1200 Pack
- Paul Buff Zeus Bi-Tube Flash Head (x5)
- Paul Buff Einsteins (x3)
- Arri 650 (x3)
- Kino Flo 4 bank (x2)
MODIFIERS
- Paul Buff Large Octa (x2)
- Paul Buff Strip Box (x2)
- Paul Buff Medium Softbox (x2)
- Paul Buff Omni Beauty Dish (x2)
- Elinchrom 6ft Octabank
- Elinchrom Rini Rotalux
- 20º and 30º grids on reflectors
OTHER HARDWARE
- DJI RONIN
- DJI PHANTOM 4
- RHINO SLIDER
- Fotorobot 360 spin table
- Fotorobot robotic camera arm
- 27" iMac 32gb 5k retina
- 27" iMac 32gb fusion
- 21" iMac 16gb
- 13" Macbook Pro 16gb solid state
- DJI RONIN
- DJI PHANTOM 4
- RHINO SLIDER
Metro PCS Product Photography
Here is a continuation of the product photography we have done for Metro PCS. All of the images were shot in our product photography studio located in Dallas, Fort Worth, Texas.
Here is a continuation of the product photography we have done for Metro PCS. All of the images were shot in our product photography studio located in Dallas, Fort Worth, Texas.
HSI Professional Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Metro PCS Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for Metro PCS. We captured over several high-end eCommerce images and here are a few favorites.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for Metro PCS. We captured several high-end eCommerce images and here are a few favorites.
HSI Professional - Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Product Videos Can Increase Your Conversions
We mentioned before that having great product videos and 360 photos on your site can help increase sales and customer interest. But what we haven’t done is give the cold, hard proof. Today’s we’re going to do just that. We’re going to reveal some real-life online retailers who have implemented product videos and that actual conversion bumps they saw as a result.
Product Videos Can Increase Your Conversions
We mentioned before that having great product videos and 360 photos on your site can help increase sales and customer interest. But what we haven’t done is give the cold, hard proof. Today’s we’re going to do just that. We’re going to reveal some real-life online retailers who have implemented product videos and that actual conversion bumps they saw as a result.
Here are just a few retailers who have used product videos to increase their conversions:
- Zappos – While not all products on Zappos’ website have videos, a good many do. And for those, the company has seen a jump in conversions and sales of 6 to 30 percent on every one.
- Ariat – An equestrian retailer, Ariat began implementing videos on select products just last year. The result? A conversion rate jump of a whopping 160 percent!
- Stacks and Stacks – This home goods retailer uses product videos sparingly, but when it does it delivers real results: according to the company, conversion rates are 144 percent higher on items with product videos.
- Simply Piste – Simply Piste, a ski equipment retailer, recently began adding demo videos on many of its products. The videos paid off, and conversion rates jumped 25 percent for products with associated videos.
While some retailers saw more success with product videos than other, one thing rang true for all four: conversions increased. And even a 25 percent increase in conversions can mean a huge difference in sales. Say you do $100,000 in sales a month. With a 25 percent conversion jump, you could be making $125,000 instead. Over a year, that adds up to $300,000 total! Who can argue with results like that?
Are you ready to improve your site’s conversions and increase sales exponentially? Then it’s time to consider product videos for some (or all) of your products. Contact Image Alive Studios to schedule a free consultation and to learn more today.
How to Ensure Your Product Videos are Successful
Integrating product videos into your e-commerce store can do great things for your business. It can improve conversions, it can increase sales, and it can enhance your overall brand image on the web. Of course, that’s only if your product videos are good. If they’re not, it can do the exact opposite – bringing down your sales and turning off customers in an instant.
How to Ensure Your Product Videos are Successful
Integrating product videos into your e-commerce store can do great things for your business. It can improve conversions, it can increase sales, and it can enhance your overall brand image on the web. Of course, that’s only if your product videos are good. If they’re not, it can do the exact opposite – bringing down your sales and turning off customers in an instant.
So how do you ensure your product videos are done well and are effective in the long run? It’s easy; just follow these steps:
- Check out other retailers. Do some competitive research. What are other retailers in your space doing in regards to video? Are they creating simple product videos that show off one item at a time, or are they creating more promotional, commercial-style videos? What types of videos look best, and which ones do you think are ineffective? Which would work best for your brand? If possible, put together a list of retailers. On one side, list the retailers whose videos you like and want to mimic. On the other, write down retailers who you feel are doing it wrong and whose video style you want to steer clear of.
- Choose an experienced team. To really give your product videos the best chance at success, choose your production team wisely. Make sure they have experience not only with product videos, but also within your specific industry. This can provide invaluable knowledge that can make your videos even better and more powerful.
- Know your audience. Take some time to get to know your audience. What do they want, need and like? On the side, what do they dislike? Are they young, old, rich or poor? Do you mostly buy via smartphone, or are they more laptop and desktop users? This information will all play a crucial role in the production and creation of your videos. And the more you know, the better.
- Brainstorm ideas. When you meet with your producer and production team, come to the table with plenty of ideas and concepts for your videos. Make sure they speak to your products and your customers, and that they’re doable from a production standpoint. Be sure to address any logistical concerns with your producers as well.
- Come prepared. On the day of your video shoot, check, double-check and triple-check what you bring. You want to have everything you need, so your shoot doesn’t get delayed or slowed down in the slightest. This would not only prolong the time until your product videos are completed and on your site, but it will also cost you significantly more in production expenses. So before you leave for the shoot, make sure you have it all: your products, any accessories you want photographed, backgrounds, models, mannequins – anything at all you need.
Want highly effective, sales-inspiring product videos for your e-commerce store? Then come to Image Alive Studios. With extensive experience in video product, as well as industry know-how in hundreds of different sectors, we have what it takes to make your videos a success. Contact us today for a free consultation to learn more.
4 Ways to Successfully Merchandise Your Ecommerce Products
Buying a domain name and throwing up a few products will give you an e-commerce store in theory, but will it be a successful one? Probably not. If you want your online store to make a splash, then there’s one major area you need to focus on, and that’s merchandising.
4 Ways to Successfully Merchandise Your E-commerce Products
Buying a domain name and throwing up a few products will give you an e-commerce store in theory, but will it be a successful one? Probably not. If you want your online store to make a splash, then there’s one major area you need to focus on, and that’s merchandising. Merchandising is the key to making any store a success. In the end, it's what makes customers want, need, and ultimately, buy your e-commerce products rather than products from another retailer.
Need help merchandising your own e-commerce products? Try these four tips on for size:
- Offer detailed, high-quality product photos. When shopping online, customers are really limited on how they can evaluate products. They can’t touch, feel or interact with the product in person, so they’re forced to use photos, copy and other details to make their buying decision. For this reason, your product photos are extremely important. If you want to bring in sales and increase revenues, make sure your product photos are clear, crisp and, most importantly, highly detailed so that customers can get all the information they need to make a decision.
- Show it in use. Another great way to demonstrate just how great your e-commerce products are is to show them in use. If you sell soccer balls, show a professional athlete kicking one of your products into a goal. If you sell shirts, show a girl wearing one of your shirts to a party and having a great time. These types of photos don’t just show the products in a great light, they also make them relatable, and they make customers see and feel exactly how those products can integrate into their own lives.
- Supplement with 360 images or videos. In addition to your product photos, consider offering up even more information for your customers through videos and 360 degree images. These can allow viewers to see your products live and in action, and they can let them zoom in, flip over and interact with the product in a way that’s just not possible with static photos. In the end, it can make a huge difference on your conversions.
- Pair it with other e-commerce products. Showing your e-commerce products in use with other products on your store is also a great way to increase sales – not just on one product, but on both. Here’s an example: say you sell cameras. In your product photos, have the cameras set up on a tripod or with a strap or travel bag your store carries. This will help increase sales across the board, and it will give customers a good idea of how your products are used and integrated.
Want to better merchandise (and sell) your e-commerce products? Then consider hiring the pros at Image Alive Studios to handle your product photos, videos and 360 degree images. Contact us today for a free consultation to learn more.
Best Practices for E-commerce Product Videos
If you’re going to spend the money and invest in product videos for your e-commerce store, then you want to be absolutely sure you’re producing the most effective, sales-inspiring videos possible. Fortunately, we’re here to help you do just that.
Best Practices for E-commerce Product Videos
If you’re going to spend the money and invest in product videos for your e-commerce store, then you want to be absolutely sure you’re producing the most effective, sales-inspiring videos possible. Fortunately, we’re here to help you do just that.
We’ve compiled a list of the best practices in product videography. Make sure your videos follow suit, and you’ll have increased sales, improved conversions and more revenues in no time.
- Optimize your videos for SEO – Videos hold huge weight when it comes to search engine rankings, so take advantage of this. In the title tags, descriptions and other detailed fields on your video, be sure to include plenty of keywords and descriptive terms that will help customers find your product. Also pay attention to meta tags, as well as any backlinks to the video on your site.
- Upload the videos to YouTube and embed them on your site – YouTube and Vimeo videos almost always come up at the top of search engine results. To make sure your videos have this chance, always upload them to these sites first, and then embed them directly on your product pages. Then, you’re video is driving sales on TWO different places!
- Show the product in use, if possible – If you can, try to show the product in use. This makes your product not only look good, but it makes it relatable to your customers. They can easily see, hear and feel how it would be to have that product in their own lives.
- Get detailed – If you have a complicated product, use your product videos to provide instructions on usage or set-up – anything that will make purchasing and using that product easier for your customers.
- Keep it short – Most people don’t have time to sit and watch a 5 minute video. They’re shopping online because they want a quick, easy solution, and they don’t want to waste time going to a store. Because of this, you generally want product videos to be no more than two minutes in length. So keep them concise, and get to the point as quickly as possible. Your customers will appreciate it.
Want to incorporate product videos into your e-commerce store? Then contact Image Alive Studio today. We’ll ensure you get the best, most powerful videos possible. Call us now to schedule a free consultation to learn more.
4 Additional Ways to Use Product & Promo Videos
But did you know there are actually a number of other highly effective ways you can use those great videos you’ve created?
4 Additional Ways to Use Product & Promo Videos
So far, when talking about product and promo videos, we’ve only discussed their placement on the actual product pages of your website – and how doing so can reduce returns, improve sales and increase conversions. But did you know there are actually a number of other highly effective ways you can use those great videos you’ve created?
Well, there are. And just like videos on your product page, they can have a big effect on your bottom line. They can entice new customer leads, bring in sales, and help improve your web performance as a whole. Are you considering investing in product or promo videos for your brand? Do you already have some? If so, here are just a few of the alternate ways you can use them to improve your revenues:
- In email marketing campaigns – Do you have a newsletter, email list or database of leads? Next time you send out a campaign to them, be sure to include one of your product or promo videos, too. For most effectiveness, you’ll want to embed it into the body of the email. Because some people have email client’s that don’t allow video, though, you’ll also want to include a link to your video, so they can watch it elsewhere if necessary.
- On video sharing sites – You can also post your videos on sites like YouTube and Videos, which allow users to post and share their own videos with others. These sites have millions of users daily, so they can offer you exposure to customers you may not otherwise have reached! Just be sure to be very descriptive in your video’s title, summary and other details, so that it shows up in the site’s search results.
- On your social media networks – In addition to posting your video on your product pages and on video sharing sites, you should also disperse it via social media. Post the video directly to Facebook, and let users like and comment on it. You can also share the link via Twitter or post a screen-shot on Instagram. When a user interacts with your video, shares it or retweets it, it will then put your brand in front of their friends, family and social circle – all potential customers you couldn’t have connected with otherwise.
- On your blog – If you have an on-site blog, create a unique blog post for each product and promo video you have. This will give you a great place to direct users when sharing the video on social media, in emails and other non-media-friendly venues. It will also be an easy way to allow comments and interaction with viewers, and it will give your site an overall SEO boost!
Don’t have product or promo videos of your own just yet? Then contact Image Alive Studios today. Our video production experts can help you create powerful media that helps entice new customers, sell your products and improve your website as a whole. Call now for a free consultation.
What to Look for in a Video Production Company
If you want to make sure your product videos are as powerful and impactful as they can possibly be, you need to be careful in choosing who provides them for you...
What to Look for in a Video Production Company
In a recent post, we talked about just how powerful product videos can be. They can improve your brand image, your sales and your conversion, and they can make a marked difference on your bottom line. But one thing we didn’t talk about was how to go about creating those great videos and, most importantly, how to find the right video production company to handle them.
In a big Metroplex like Dallas-Fort Worth, video production groups are literally a dime a dozen. This can be a benefit (you have lots of choices), and it can also be a burden (those choices aren’t always well-qualified.) If you want to make sure your product videos are as powerful and impactful as they can possibly be, you need to be careful in choosing who provides them for you.
Specifically, you should look for these traits in a video production company:
- Experience with products – Creating videos of people and places is one thing, but creating videos of products is a whole different ball game. It requires more creativity, more specific lighting and a deft hand in editing in order to tell the product’s story correctly. If you want your videos to be great, you want to choose a production team that has extensive experience in shooting products – not just live-action videos of landscapes, scenery or people. Be sure to request a portfolio or samples, and see their past videos for yourself before you hire anyone.
- Their own studio – Don’t choose a production team that operates out of their own house or on the go. You want someone who has a space of their own where you can shoot your product, capture B-roll, check out your video in editing, or just sit down for a consultation if you need to. Teams with their own studios are typically more successful than others (they have more money to spend) and they tend to have more (and better) equipment, simply because they have the space to store it. All of this can benefit you and your brand in the long run.
- Photography abilities – The best type of video production team is one that can also handle your photography, too. This allows you to have a consistent look and feel throughout all your media and collateral, and it helps you keep costs low and efficiency high. They can shoot your products when a new line comes in, head-shots of new employees for your website, or even lifestyle shots for your advertising or marketing campaigns. It makes for a valuable and convenient relationship for both parties.
Are you on the hunt for a great video production team for your brand’s product videos? Then contact Image Alive Studios. We have the experience, equipment, space and ability to get the job done. Call us now to schedule a free consultation!
4 Product Photography Tips for Clothing Retailers
Clothing retailers have a unique product. Unlike most stores, which sell tangible goods that buyers need or use, clothing retailers offer something that will be physically worn by the shopper. Because of this, their product photography needs to not just give shoppers enough detail to evaluate the clothing item, it also needs to frame the clothing in a way that makes shoppers want the product and imagine themselves wearing it.
4 Product Photography Tips for Clothing Retailers
Clothing retailers have a unique product. Unlike most stores, which sell tangible goods that buyers need or use, clothing retailers offer something that will be physically worn by the shopper. Because of this, their product photography needs to not just give shoppers enough detail to evaluate the clothing item, it also needs to frame the clothing in a way that makes shoppers want the product and imagine themselves wearing it.
It’s a tall order – especially for retailers trying to DIY it.
Fortunately, there are a few tips you can follow that can make clothing product photography significantly more effective. If you’re an online clothing retailer, try these quick tips at your own store:
- Use models or mannequins – There’s nothing less exciting then limp clothes strewn about the floor. If you want shoppers to imagine how the clothes look on, how they accentuate the body, and how they fit, you need to show them. If you can afford it, hire one or two models for your product photography shoot. If that’s too pricy, invest in a good mannequin to model the clothing. You can usually edit these mannequins out in post-production, but at least they give your clothing some body and shape.
- Style away – Remember you’re not just selling a product, you’re selling a look. For this reason, you need to really focus on styling. You might only be selling a shirt, but if you want that shirt to look its best, accessorize it with a great pair of jeans, some jewelry, a hat and more. You should also ensure your models have hair and makeup to match the feel of your clothes. If you’re selling workout gear, give them a more natural, subtle and laid-back look. If you’re selling ball gowns, a full face of makeup and an up-do may work better.
- Hire a pro – If you want the best product photography possible – no matter what type of product you sell – it’s always best to enlist the help of a pro. Not only do they have the experience and know-how necessary to make your clothing look great, they also have studio space and equipment – something that’s very hard to come by when you DIY it.
- Watch your background –Most photographers will use a simple, solid white or black backdrop when shooting clothing items. This allows the pieces to really pop on the screen, and it puts all the focus on the product, taking away any distractions for the buyer.
Are you a clothing retailer looking to improve your product photography? Then call Image Alive Studios today. We have years of industry experience, state-of-the-art equipment and studio space, and a whole team dedicated to your success. Contact us today for a free consultation.