COMMERCIAL STUDIO PHOTOGRAPHY FOR CHAVAL
Commercial studio photography of Chaval Ski Gloves.
We were tasked with creating some hero imagery on black for Chaval Gloves-- a new startup in the skiiing and mountaineering space. Here are some favorites from the shoot:
OUR COMMERCIAL PHOTOGRAPHY UPDATE FOR METRO PCS
Update on our commercial studio photography for Metro PCS.
There are few things we enjoy more than shooting hero photography for our friends at Metro PCS. Here are some assets we created for their latest phone release.
CATALOGUE AND ECOMMERCE PHOTOGRAPHY FOR HONEYWELL
IDC (Honeywell) eCommerce and catalogue photography.
Here's a quick case study on the work we do for International Development Corp.
They specialize in outdoor LED lighting and we're tasked with presenting their products in a white environment for large e-commerce channels such as Samsclub.com. One of their SKUs is represented below
BEER PHOTOGRAPHY FOR REVOLVER BREWING
Shooting commercial beer photography for Revolver Brewing.
Commercial photographers have heard it said before, shoot the work you wish to have when you have some free time. Well, we have only had a couple commissioned beer shoots in the studio and yet Texas beer is very much apart of our culture. With Summer around the corner, we thought it would be appropriate to show you a glimpse into what it takes to capture one of Texas' finest beers.
GIF of our Photoshop layer build-out.
Final image after post-production.
Before the shoot began, we talked about what key elements of the bottle we wanted to capture. Revolver's Bock has a signature deep, amber color to it and we wanted to highlight this feature the most since it would bring the whole image together in the end. As we mentioned before, it's nearly summer so we wanted to make the bottle "sweat" as though it were just pulled from a cooler. Lastly, the label itself needed to be spot lit to show the branding and give it that final touch.
Like most shoots we do, this one presented it's own challenges. We used two grids and diffused strip boxes to rim light the edges of the bottle to give it dimension. From there we added a snoot to illuminate the front label and allow the branding to shine. Next was the trickiest step and where our magical powers shine through. We blended a mixture of oils and water to create a solution that made the "sweat" beads on the bottle. It sounds easier than it is, but trust us when we say it's tricky.
Now that we had all of our frames captured, we used a bit more wizard magic *cough* Photoshop *cough* and blended all of these elements together and added some contrast using a simple dodge and burn... and there you have it! A thirst-quenching hero image for Revolver Brewing of Fort Worth, Texas.
Tell us what you think in the comments and hit us up if you'd like us to shoot something on our next free day!
ADVERTISING AND ECOMMERCE PRODUCT PHOTOGRAPHY - GAMETIME SIDEKICKS
Here is some commercial product photography done for our good good friends Gametime Sidekicks.
Gametime Sidekicks has entrusted us with their branding since day one of their journey.
We do everything from their standard product shots on white, to lifestyle images of their product in its natural habitat. Recently we were tasked with creating an advertising banner that will be printed ten feet tall for a trade show they're going to. This is what we came up with. Also included are some other examples of the kind of work we do for them.
LIFESTYLE PRODUCT PHOTOGRAPHY SHOOT - FREEFORM MADE
Enjoy this beautiful commercial lifestyle product photography for our dearest local friends FreemformMade.com.
Our friends at Freeform Woodworks were in need of some product-focused lifestyle photography to spruce up their image across platforms.
They build a quality product and its our job to make sure that quality comes through to the consumers eyeing a purchase on the website. Below are some of our favorites from the shoot.
While most of the work we do at Image Alive involves product shots on a white background, it's always nice to have the opportunity to cover a product in it's natural environment. Let us tell your product's story! Contact us to book your shoot today.
360 SPIN PHOTOGRAPHY - AIDAN GRAY
Image Alive Studios started a complicated 360 spin photography for Aidan Gray Home Decor in Dallas, Texas. We couldn't be more pleased with the results.
360 SPIN PHOTOGRAPHY
AIDAN GRAY HOME DECOR IN THE DALLAS WORLD TRADE CENTER
Aidan Gray contacted us with the goal of converting more traffic and having a better bounce rate for their new eCommerce site. We ended up starting a great spin project of their complicated chandeliers, mirrors and lighting fixtures.
You can't buy this equipment from the store so we created a system to mount chandeliers overhead and have them spin 10º at a time. It was one of the most complicated 360 degree motion set ups we've ever attempted and we couldn't be more pleased with the results.
interested in partnering with us?
LIVV HEADPHONES PARTNERSHIP
Click to see how we brought LIVV Headphones' imagery to life!
The Process >>>
Watch this short video to see how we bring our product imagery to life.
interested in partnering with us?
SADDLEBACK LEATHER PARTNERSHIP
Saddleback Leather launched a small briefcase bundle. We had the privilege of providing strategy and executing the campaign.
Saddleback Leather launched a small briefcase bundle. We had the privilege of providing strategy and executing the campaign. We landed on the idea that occasionally you need to be mobile and only bringing your key essentials will do. We provided eCommerce, lifestyle photography and ad banners.
E-COMMERCE
<-- LIFESTYLE -->
OUR SADDLEBACK PARTNERSHIP
Dave Munson (owner of Saddleback Leather Co.) is Aiden Franklin's (owner of Image Alive Studios) uncle. Dave gave Aiden an opportunity to learn photography way back when to help with SBL ventures. What started out as nothing fancy e-bay pictures quickly progressed to a warehouse of talented creatives serving some of the biggest companies in the world! IAS has recently moved into helping Saddleback on a more strategic level and we are excited for the future!
SOCIAL CONTENT
interested in partnering with us?
METRO PCS PARTNERSHIP
Last year, Rockfish (on behalf of Metro PCS) approached us in need of e-commerce and 360-spin photography for Metro PCS.
Last year, Rockfish (on behalf of Metro PCS) approached us in need of e-commerce and 360-spin photography for Metro PCS. Rumor has it that they have had a hard time sticking with a studio because of the demanding scope of work they need regularly. The first shoot went so well, we quickly started taking on more and more for them. In fact, we created a 720 spin that is rarely seen anywhere (unless it is a 3d render)!
We recently updated all the images on their website and are excited about the future. Each phone that launches from here on out we provide e-Commerce, lifestyle and 720 spin images.
HEROeS
<-- E-Commerce -->
Lifestyle
INTERESTED IN PARTNERING WITH US?
MILK SNOB PARTNERSHIP
We are so proud of Melanie and the Milk Snob team. They are airing on Season 8, Episode 8 of ABC's Shark Tank!
We are so proud of Melanie and the Milk Snob team. They are airing on Season 8, Episode 8 of ABC's Shark Tank! We have had the pleasure of working with Milk Snob for the past year. We shot their eCommerce photography, 360 spins of car seats, lifestyle photography in Fort Worth... we even filmed her Shark Tank application video! Check out our work below and go give Milk Snob a virtual pat on the back.
E-COMMERCE
<-- LIFESTYLE -->
INTERESTED IN PARTNERING WITH US?
Can You Handlebar Spotlight
Just high-fiv'ing and throwing the spotlight on our friends at Can You Handlebar. Proud of them and stoked to be apart of their success story.
CAN YOU HANDLEBAR
Every now and again we like to shine the spot light on a client. One reason we do what we do is because we get to be apart of the success stories of other businesses. How cool to be an ingredient in the formula that helps people provide jobs, create ideas, build brands and reach goals?!
CYHB has the seat today, they sell beard care products (if you couldn't tell by the name). Since we started shooting for them, they have grown from a one man team to a full production facility, staffing a large team and being sold in hundreds if not thousands of stores across the world. Art Of Shaving just picked them up and they haven't looked back.
Right before their sprint, Doug came into the studio and we were chatting about the direction of the business and how our photography has helped. We naturally stuck a camera in front of him, attached a mic to his beard and asked him to go again. You can watch that out on our testimonial page.
Head over to canyouhandlebar.com to check them out - tell them we say hi. If you have a similar story you'd be willing to share with us, please do! They motivate and inspire us to improve and create.
- Aiden
aiden@imagealivestudios.com
Image Alive Gear Guide
A fun list of gear we use on a day to day basis.
People always ask, "Canon or Nikon". I usually respond, "yes and RED, and Sony, and Hassleblad". We do own quite a bit of gear though and Nikon has led a lot of the charge for us. We usually rent everything else but just for fun, here is a guide of what we have laying around.
CAMERA BODIES
- Nikon D610
- Nikon D750
- Nikon D810
- RED EPIC-W HELIUM 8K
- Canon 6D
- Canon 5D Mark III
LENSES
- Nikon 14-24mm F2.8
- Nikon 50mm F1.4
- Nikon 85mm F1.8
- Nikon 105mm F2.8
- Nikon 24-120 F4
- Zeiss 50mm F1.4
- Sigma Art 18-35mm F1.8
- Sigma Art 24mm F1.4
- Sigma Art 50mm F1.4
- Tamron 70-200mm F2.8
LIGHTING
- Paul Buff Zeus 2500 Pack (x2)
- Paul Buff Zeus 1200 Pack
- Paul Buff Zeus Bi-Tube Flash Head (x5)
- Paul Buff Einsteins (x3)
- Arri 650 (x3)
- Kino Flo 4 bank (x2)
MODIFIERS
- Paul Buff Large Octa (x2)
- Paul Buff Strip Box (x2)
- Paul Buff Medium Softbox (x2)
- Paul Buff Omni Beauty Dish (x2)
- Elinchrom 6ft Octabank
- Elinchrom Rini Rotalux
- 20º and 30º grids on reflectors
OTHER HARDWARE
- DJI RONIN
- DJI PHANTOM 4
- RHINO SLIDER
- Fotorobot 360 spin table
- Fotorobot robotic camera arm
- 27" iMac 32gb 5k retina
- 27" iMac 32gb fusion
- 21" iMac 16gb
- 13" Macbook Pro 16gb solid state
- DJI RONIN
- DJI PHANTOM 4
- RHINO SLIDER
Metro PCS Product Photography
Here is a continuation of the product photography we have done for Metro PCS. All of the images were shot in our product photography studio located in Dallas, Fort Worth, Texas.
Here is a continuation of the product photography we have done for Metro PCS. All of the images were shot in our product photography studio located in Dallas, Fort Worth, Texas.
HSI Professional Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Metro PCS Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for Metro PCS. We captured over several high-end eCommerce images and here are a few favorites.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for Metro PCS. We captured several high-end eCommerce images and here are a few favorites.
HSI Professional - Product Photography
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Here is our commercial product photography, shot in our Dallas - Fort Worth photography studio, for HSI Professional. We captured over 80 high-end eCommerce images and here are a few favorites.
Product Videos Can Increase Your Conversions
We mentioned before that having great product videos and 360 photos on your site can help increase sales and customer interest. But what we haven’t done is give the cold, hard proof. Today’s we’re going to do just that. We’re going to reveal some real-life online retailers who have implemented product videos and that actual conversion bumps they saw as a result.
Product Videos Can Increase Your Conversions
We mentioned before that having great product videos and 360 photos on your site can help increase sales and customer interest. But what we haven’t done is give the cold, hard proof. Today’s we’re going to do just that. We’re going to reveal some real-life online retailers who have implemented product videos and that actual conversion bumps they saw as a result.
Here are just a few retailers who have used product videos to increase their conversions:
- Zappos – While not all products on Zappos’ website have videos, a good many do. And for those, the company has seen a jump in conversions and sales of 6 to 30 percent on every one.
- Ariat – An equestrian retailer, Ariat began implementing videos on select products just last year. The result? A conversion rate jump of a whopping 160 percent!
- Stacks and Stacks – This home goods retailer uses product videos sparingly, but when it does it delivers real results: according to the company, conversion rates are 144 percent higher on items with product videos.
- Simply Piste – Simply Piste, a ski equipment retailer, recently began adding demo videos on many of its products. The videos paid off, and conversion rates jumped 25 percent for products with associated videos.
While some retailers saw more success with product videos than other, one thing rang true for all four: conversions increased. And even a 25 percent increase in conversions can mean a huge difference in sales. Say you do $100,000 in sales a month. With a 25 percent conversion jump, you could be making $125,000 instead. Over a year, that adds up to $300,000 total! Who can argue with results like that?
Are you ready to improve your site’s conversions and increase sales exponentially? Then it’s time to consider product videos for some (or all) of your products. Contact Image Alive Studios to schedule a free consultation and to learn more today.
How to Ensure Your Product Videos are Successful
Integrating product videos into your e-commerce store can do great things for your business. It can improve conversions, it can increase sales, and it can enhance your overall brand image on the web. Of course, that’s only if your product videos are good. If they’re not, it can do the exact opposite – bringing down your sales and turning off customers in an instant.
How to Ensure Your Product Videos are Successful
Integrating product videos into your e-commerce store can do great things for your business. It can improve conversions, it can increase sales, and it can enhance your overall brand image on the web. Of course, that’s only if your product videos are good. If they’re not, it can do the exact opposite – bringing down your sales and turning off customers in an instant.
So how do you ensure your product videos are done well and are effective in the long run? It’s easy; just follow these steps:
- Check out other retailers. Do some competitive research. What are other retailers in your space doing in regards to video? Are they creating simple product videos that show off one item at a time, or are they creating more promotional, commercial-style videos? What types of videos look best, and which ones do you think are ineffective? Which would work best for your brand? If possible, put together a list of retailers. On one side, list the retailers whose videos you like and want to mimic. On the other, write down retailers who you feel are doing it wrong and whose video style you want to steer clear of.
- Choose an experienced team. To really give your product videos the best chance at success, choose your production team wisely. Make sure they have experience not only with product videos, but also within your specific industry. This can provide invaluable knowledge that can make your videos even better and more powerful.
- Know your audience. Take some time to get to know your audience. What do they want, need and like? On the side, what do they dislike? Are they young, old, rich or poor? Do you mostly buy via smartphone, or are they more laptop and desktop users? This information will all play a crucial role in the production and creation of your videos. And the more you know, the better.
- Brainstorm ideas. When you meet with your producer and production team, come to the table with plenty of ideas and concepts for your videos. Make sure they speak to your products and your customers, and that they’re doable from a production standpoint. Be sure to address any logistical concerns with your producers as well.
- Come prepared. On the day of your video shoot, check, double-check and triple-check what you bring. You want to have everything you need, so your shoot doesn’t get delayed or slowed down in the slightest. This would not only prolong the time until your product videos are completed and on your site, but it will also cost you significantly more in production expenses. So before you leave for the shoot, make sure you have it all: your products, any accessories you want photographed, backgrounds, models, mannequins – anything at all you need.
Want highly effective, sales-inspiring product videos for your e-commerce store? Then come to Image Alive Studios. With extensive experience in video product, as well as industry know-how in hundreds of different sectors, we have what it takes to make your videos a success. Contact us today for a free consultation to learn more.
4 Ways to Successfully Merchandise Your Ecommerce Products
Buying a domain name and throwing up a few products will give you an e-commerce store in theory, but will it be a successful one? Probably not. If you want your online store to make a splash, then there’s one major area you need to focus on, and that’s merchandising.
4 Ways to Successfully Merchandise Your E-commerce Products
Buying a domain name and throwing up a few products will give you an e-commerce store in theory, but will it be a successful one? Probably not. If you want your online store to make a splash, then there’s one major area you need to focus on, and that’s merchandising. Merchandising is the key to making any store a success. In the end, it's what makes customers want, need, and ultimately, buy your e-commerce products rather than products from another retailer.
Need help merchandising your own e-commerce products? Try these four tips on for size:
- Offer detailed, high-quality product photos. When shopping online, customers are really limited on how they can evaluate products. They can’t touch, feel or interact with the product in person, so they’re forced to use photos, copy and other details to make their buying decision. For this reason, your product photos are extremely important. If you want to bring in sales and increase revenues, make sure your product photos are clear, crisp and, most importantly, highly detailed so that customers can get all the information they need to make a decision.
- Show it in use. Another great way to demonstrate just how great your e-commerce products are is to show them in use. If you sell soccer balls, show a professional athlete kicking one of your products into a goal. If you sell shirts, show a girl wearing one of your shirts to a party and having a great time. These types of photos don’t just show the products in a great light, they also make them relatable, and they make customers see and feel exactly how those products can integrate into their own lives.
- Supplement with 360 images or videos. In addition to your product photos, consider offering up even more information for your customers through videos and 360 degree images. These can allow viewers to see your products live and in action, and they can let them zoom in, flip over and interact with the product in a way that’s just not possible with static photos. In the end, it can make a huge difference on your conversions.
- Pair it with other e-commerce products. Showing your e-commerce products in use with other products on your store is also a great way to increase sales – not just on one product, but on both. Here’s an example: say you sell cameras. In your product photos, have the cameras set up on a tripod or with a strap or travel bag your store carries. This will help increase sales across the board, and it will give customers a good idea of how your products are used and integrated.
Want to better merchandise (and sell) your e-commerce products? Then consider hiring the pros at Image Alive Studios to handle your product photos, videos and 360 degree images. Contact us today for a free consultation to learn more.