In the past, we’ve talked a lot about product photography: why clothing retailers need it, how it can improve sales of electronics and tools, and even some tips for working more seamlessly with your photographer. What we haven’t yet grazed is one of the biggest areas of product photography around: food photography.
Many small businesses and ecommerce companies try to take on too much. They try to design their own website, they attempt to handle their own PR, and they even resort to taking their own product photos, headshots and other imagery. In the end, the quality of all these ventures ends of suffering, simply because those handling them just aren’t experienced or knowledgeable enough.