2019 PRODUCT PHOTOGRAPHY - BEN HOGAN GOLF
Product photography for Ben Hogan Golf in Fort Worth, Texas.
Our partner Ben Hogan Golf launched an all new line of clubs and a whole new website for the spring of 2019. We had the opportunity to be involved with all of the visuals, and we couldn’t be more proud to see the way it all came together.
Below are some favorites from our coverage of the new irons, drivers, and putters. We photographed them on white in a studio setting and then in their shop where each club is assembled by hand in Fort Worth, Texas.
LIFESTYLE PRODUCT PHOTOGRAPHY - SADDLEBACK LEATHER PRODUCT RELEASE
Photography of Saddleback / Mountainback products in north Texas.
Our life-long partner Saddleback Leather has released a new line of durable canvas bags and outdoor goods they're calling 'Mountainback,' and we were super excited to get out and photograph some of it in the woods at its true potential.
We took their new Fire-Starter kit for a whirl, and got some unique GIFs that they will utilize on their social channels and on their website. Motion is finally becoming a more prevalent and trending element amongst quality content of late, and we've been on the front edge of this trend, utilizing frame-by-frame animation and cinemagraph workflows to maximize user engagement across the spectrum.
We also took the opportunity to grab some stills photos of their beautiful new backpack, and we couldn't forget the worn-out wallet that goes with us everywhere. When we shoot for brands like this, we try to utilize as much synergy and efficiency as we can to sap every bit of epic content out of a single day-rate; and we pride ourselves on being able to move the needle for brands in a single day's time. Here are some of the assets we really enjoyed from the shoot.
Mountainback Fire-starter GIF