Our life-long partner Saddleback Leather has released a new line of durable canvas bags and outdoor goods they're calling 'Mountainback,' and we were super excited to get out and photograph some of it in the woods at its true potential.
We took their new Fire-Starter kit for a whirl, and got some unique GIFs that they will utilize on their social channels and on their website. Motion is finally becoming a more prevalent and trending element amongst quality content of late, and we've been on the front edge of this trend, utilizing frame-by-frame animation and cinemagraph workflows to maximize user engagement across the spectrum.
We also took the opportunity to grab some stills photos of their beautiful new backpack, and we couldn't forget the worn-out wallet that goes with us everywhere. When we shoot for brands like this, we try to utilize as much synergy and efficiency as we can to sap every bit of epic content out of a single day-rate; and we pride ourselves on being able to move the needle for brands in a single day's time. Here are some of the assets we really enjoyed from the shoot.
Mountainback Fire-starter GIF