Product Imagery: 4 Reasons to Always Hire a Professional Photographer

Product Imagery: 4 Reasons to Always Hire a Professional Photographer

When it comes to product imagery, DIYing it should never be an option. Sure it’ll save you a few dollars, but what will it cost you in the end? Think about how much rides on that photography: your sales, your customer leads, your website performance. Are you sure you have the skills, equipment and know-how necessary to make those all those a success? In truth, unless you’ve got tons of product photography experience under your belt, it’s likely you don’t. If you don’t want to jeopardize your sales – and your business as a whole – there’s only one option for your product images, and that’s to hire a professional photographer.

Not sure about hiring a professional photographer for your product imagery needs? Here are four reasons you should:

1. They’ll know how to best capture your products and portray them in the best light. Thanks to years of experience, a professional photographer will know just how to shoot your products. They’ll know what angles work best, what lighting to use and how to show off your products in a way that makes them look great and, most importantly, makes them sellable.
2. They’ll have all the necessary equipment. Product photography isn’t as simple as clicking a button on a camera. There’s also lighting equipment, tripods, flashes, lenses, editing software and tons of other accessories involved in making a product look great on film. Chances are, you don’t have all this equipment on hand, and to buy it, you’d have to cough up a pretty penny first – much more than it’d cost to hire a pro.  Plus, when you hire a professional photographer, you can rest assured they have all the equipment necessary to make your products look great.
3. They’ll be able to streamline the process and get you your images faster. A pro will have an organized, efficient system in place that will ensure your product images get shot, edited and delivered to you in no time at all. If you’re handling it on your own – especially for the first time – it could take weeks or even months to troubleshoot and get a system down. That will hold up your sales and affect your revenues in a major way.
4. They’ll be able to ensure consistency in new and future product lines. Make sure you think about the future. If you DIY your product images now, what will happen down the line when you get more? Will you be able to recreate the same look and feel with each new product you shoot? Or will you be left with disparate images that look like they don’t belong? One of the biggest benefits of using a pro is that they can ensure consistency each and every time they shoot. They’ll keep your background and props on hand, and they’ll be able to configure the lights, angles and lenses the same, so that your images look cohesive today, tomorrow and in the future.

Are you in need of great product imagery? Then leave it to a professional photographer. Contact the Image Alive team today to get started.