Your Feed Is More Than Just a Portfolio
Why What You Post Still Matters in 2025
We get it—between editing galleries, answering emails, and actually showing up to shoot, keeping up with social media can feel like another full-time job. But here’s the thing: your Instagram feed isn’t just a collection of pretty images. It’s a living, breathing portfolio that speaks before you ever do.
If you're a photographer in 2025, your online presence is part of the client experience—and you get to shape what that experience feels like.
First Impressions Happen in Seconds
Before someone clicks “book,” they're clicking through your recent posts. They’re asking themselves:
“Can I trust them?”
“Do I like their style?”
“Will they get me?”
Your grid doesn’t need to be perfect—but it should feel intentional. Think of your feed as the front porch of your business. It doesn’t have to be fancy. It just needs to say, “You’re in the right place.”
Simple ways to make that happen:
Feature a mix of your best work and real behind-the-scenes moments
Use your captions to show personality, not just pose lists
Make it easy to reach you, book you, and get a feel for what it's like to work with you
You Don’t Have to Post Every Day
Let’s stop acting like daily content is the only way to grow. You’re not trying to go viral—you’re trying to stay visible to the people who need your work.
Instead of burning yourself out trying to be an algorithm wizard, focus on:
Consistency over frequency
Posts that reflect your voice, not just trends
Storytelling that connects, not just sells
A few meaningful posts a month can do more than a daily flood of content that feels rushed.
Clients Book People, Not Just Portfolios
The photography space is crowded. But your energy, your way of seeing people, and the experience you create? That’s what sets you apart. Use your platform to reflect you.
It can be as simple as:
Sharing why you love a certain shoot
Talking about how you prep for client comfort
Showing your editing process or location scouting
Let them see your heart and your skill. That’s what builds trust—and trust is what books jobs.
Social Media Should Work for You, Not the Other Way Around
Your feed is a tool. Not your identity, not your worth. But when you use it with purpose, it becomes a bridge—to the right clients, the right conversations, and the kind of creative work you actually want more of.
So if you’ve been dreading your next post, take the pressure off. You don’t need a viral reel. You need to show up with intention, consistency, and a little clarity on who you're showing up for.
That’s more than enough.
