Planning a Professional Shoot: What Impacts Pricing and How to Prepare

At Image Alive, we value transparency. Whether you're a brand, business owner, or agency, knowing what to expect when planning a professional photo shoot can help you get the most out of your investment. The truth? Pricing isn’t just about how many hours we’re on set — it’s about what it takes to make the shoot happen and deliver results that actually serve your goals.

Here’s what you need to know before booking a shoot with us (or anyone).

‍

What Impacts the Price of a Photo Shoot?

Photography isn’t one-size-fits-all. Each project is unique, and pricing reflects the specific needs and scope of what you’re trying to create. Here are the most common elements that shape cost:

‍

1. Scope of the Project
Are we shooting one product or twenty? One location or three? Do you need one hero image or a full content library? The bigger the ask, the more time, talent, and prep it takes.

‍

2. Pre-Production Planning
Creative direction, shot lists, location scouting, props, permits, and styling all happen before the first frame is captured. These hours matter — and they protect your shoot from wasted time or missed opportunities.

‍

3. Team & Talent
Some shoots require just a photographer and an assistant. Others need hair/makeup, models, wardrobe, stylists, or an art director. We scale our crew based on what your shoot demands.

‍

4. Gear & Equipment
From camera bodies and lenses to lighting kits, backdrops, and specialized rigs — we bring the right tools for the job. Larger productions may require rentals or specialty equipment, which we always communicate up front.

‍

5. Post-Production & Deliverables
Editing isn’t just slapping a filter on a photo. We color correct, retouch, and curate images to align with your brand aesthetic. How many final selects you need, and how fast you need them, affects time and pricing.

‍

What Can You Do to Prepare?

The more aligned we are going in, the smoother the process — and the better your final images will be. Here’s how to set your project up for success:

• Come with clarity: What are these photos for? Who are they for?

• Provide references: A mood board or sample images help us match your vision.

• Set realistic timelines: Give room for planning and post-production.

• Ask questions early: We’re here to help — the sooner you loop us in, the better we can serve you.

‍

Final Thoughts

We believe good photography is an investment — and one that should be stewarded well. At Image Alive, we price with integrity, plan with intention, and work with you to make sure your shoot is worth every penny.

Need help scoping your next project? Let’s talk about what’s possible.