How to Give Direction to Clients or Models While Shooting
Helping Every Personality Shine in Front of the Camera
Whether you’re shooting a seasoned model or someone who’s never been professionally photographed, giving clear and confident direction is key to capturing authentic, powerful images. But not every client is the same—and neither is your approach. Below, we break down how to guide both shy and outgoing personalities on set with ease.
For the Shy Client: Build Trust First
Shy clients often feel vulnerable in front of the camera. Your job isn’t just to direct—it’s to create safety.
Start with conversation. Ask simple questions: “How’s your day going?” or “What made you excited to do this shoot?” Ease them into comfort.
Use gentle prompts. Instead of “smile,” try “think of someone who makes you feel safe.” Instead of “pose,” say “shift your weight to one side like you’re leaning into your favorite chair.”
Give them something to do. Give them a prop, a jacket to play with, or let them walk toward the camera slowly. Movement helps break stiffness.
Celebrate small wins. Show them a shot that looks great early on—it boosts confidence.
Keep the energy low-pressure. Phrases like “Let’s try this together” or “This might feel silly, but trust me—it’ll look amazing” go a long way.
For the Outgoing Client: Channel the Energy
Outgoing clients bring boldness—but it’s easy for their expressions or movements to go off-brand or unfocused if not directed well.
Match their enthusiasm with structure. Give strong direction like: “Let’s do three poses—first bold, then soft, then editorial.”
Be precise. “Turn your chin slightly right,” “Drop your shoulder just a touch,” “Look past the lens like you’re daydreaming.”
Use roles and emotions. Say things like: “Pretend you're in a perfume ad,” or “Show me confidence without smiling.”
Play music. Outgoing clients often love to move—so use sound to help set the mood.
Keep them grounded. If energy gets too high, pause and say, “Hold this next one still—minimal movement, just eyes.”
Universal Tips for Giving Great Direction
Mirror poses. Physically show them the pose—it builds trust and gives clarity.
Speak in verbs, not just adjectives. Instead of “Look confident,” say “Stand tall, lift your chest, soften your eyes.”
Be encouraging. Every direction should be paired with affirmation like “That’s it,” “Beautiful,” “Perfect, hold that.”
Stay present. Read the room. Your client’s energy may shift mid-shoot. Adapt your tone and approach.
Make space for their input. Ask, “Is there anything you’ve always wanted to try in a shoot?”
Final Thought: Your Voice Sets the Tone
You’re not just clicking a shutter—you’re pastoring a moment, guiding someone into a version of themselves they may have never seen. Whether they’re shy or full of energy, your direction is what helps Image come Alive.
