Do I Need a Website if I Have Instagram?
Instagram does a lot. It’s where people discover you, browse your work, and even reach out to book a shoot. So it’s fair to wonder: if my Instagram is active, do I still need a website?
Short answer: Yes. And here’s why.
1. Instagram is for discovery—your website is for decisions.
Most people will find your work through Instagram. But they’ll trust you through your website.
Your grid shows style and personality. A website shows professionalism, process, and what it’s actually like to work with you.
It’s the difference between someone scrolling out of curiosity and someone clicking book because they’re confident.
2. Social media is rented space. Your website is owned.
You don’t own Instagram. You don’t control the algorithm. You don’t decide what shows up in someone’s feed or whether your post gets buried.
But a website? That’s yours.
It doesn’t get muted by the algorithm or go down with the app. It’s a stable digital home you fully control.
3. Websites let you tell the full story.
Instead of relying on a link in bio or trying to explain your process in a caption, a website allows you to guide people through:
Curated galleries that show your best and broadest work
Testimonials and case studies
A clean booking experience
Your story, your voice, your terms
No distractions. No doom scroll. Just clarity.
4. Google matters—and Instagram can’t help you there.
If someone types “Texas wedding photographer” or “studio portraits near me” into Google, your Instagram feed won’t be what shows up. But your website can.
A well-optimized site gives you long-term visibility that compounds over time. Every page becomes a chance to show up when someone’s searching.
5. A website sets a different tone.
Instagram thrives on immediacy—stories, reels, updates, frequency. But your website doesn’t chase attention. It holdsattention.
You don’t have to update it every day. You just have to build it intentionally and make sure it reflects who you are and what you offer.
Final Word
Instagram is a great tool for connection. But your website is where you show you’re serious. It’s a quiet, confident home for your work—and a clear next step for anyone ready to book.
Use both. Build both. Grow both.
