Signs 360 Product Photography is Taking Off

We told you before how great 360 product photography is: how it can improve your sales, how it can lower your return rates and how it can make online shopping easier all-around. Now, you don’t have to just take our word for it. We have bona fide proof that 360 product images are taking off – and fast.

Don’t believe us? Here it is:

• Google is on board – Google doesn’t do anything lightly. Every change and alteration to its schema is made after thorough research, surveying and testing to ensure it will be successful, functional and, most of all, profitable. Well, last year, Google started integrating 360 product photography into its “Shopping” listings. While only a few products had the technology at first, today there are millions. It just goes to show that we’re not the only ones who have seen success with 360 imagery!
• Tons of huge retailers are using it – Big-name retailers across the world are hopping on the 360 product photography bandwagon, investing millions of dollars and putting their sales on the line. They wouldn’t do that without some inkling that the move would be a success (or improve their revenues.) Some big retailers with 360 images include: Staples, RadioShack, Fry’s Electronics, Sam’s Club and more.
• Equipment is making it easier – As demand for 360 imagery grows, so does the demand for equipment – equipment that makes 360 photography easier, more seamless and more affordable. Photography equipment companies are starting to respond to that demand, creating unique turntables, cameras and other tools that make 360 product photography a cinch.
• Studies show it’s working – The proof is in the pudding. Studies and research have shown – without a doubt – that 360 product photography is effective. Golfsmith.com saw a 10 to 40 percent increase in conversions once implementing the technology, and a study by The Simply Group found a 20 percent conversion increase across seven different web stores. Additionally, Land’s End reported a 26-percent jump in sales after implementing 360 photos.

Are you ready to get on board with 360 product photography, too? Then contact us today. We offer free consultations, and we can even show you how your products would look in action with a free spin!