Product Photos & Videos Can Improve Your SEO

Did you know that having product photos, videos and other media on your website can improve your brand’s overall SEO performance? It may sound crazy, but it’s true: imagery provides you yet another way to appear in search engine results and grab the attention of potential customers around the world.

Here’s how it works:

• Product photos are indexed by search engines, and when a user searches related terms and phrases, relevant photos are then displayed in the search engine’s “images” section. While this area is separate from the main search results page (where your web and blog pages appear), it still gives you yet another way to gain exposure with potential clients.
• Typically, search engines will look at a number of areas when determining relevancy to the user’s query: the alt tag, the title and the file name of the photo. For best results, always include a keyword or phrase in each of these areas when uploading a photo or video to your website. It will increase your SEO power exponentially.
• Search engines give great weight to videos – especially those posted on sites like YouTube and Vimeo. In fact, they’re often the first or second result displayed! To really ensure your videos deliver as much impact as possible, instead of uploading them on your site directly, use YouTube, Vimeo or another free video platform and post them there. Then, you can imbed them on your site, and still take advantage of the extra SEO bump! Just be sure to use your best keywords and phrases in your video title, URL and description, and you’ll be golden.

So there you have it. Product photos and videos aren’t just for impressing your customers and increasing your sales anymore, they can actually help market your company and allow you to reach an even wider audience! Do you want to reap all the SEO benefits product photos and videos have to offer? Then contact The Image Alive team today and schedule a free consultation.