New Survey Reveals Power in Product Videos

We all know that great images, 360 photos and product videos can influence sales in your online store – but exactly how much?  What sort of impact does it really make in the grand scheme of things? Well, thanks to a new survey from Animoto, a DIY-slideshow technology, now we know.

Animoto’s survey talked to more than 1,100 adults in the U.S. Each one had watched an online product video on their computers, tablets or cell phones at least one time during the previous 6 months.  The result? Nearly 75 percent of those surveyed said they were more likely to make a purchase after viewing the video.

The survey also found that product videos impact how a customer views a brand. Specifically:

• 77 percent of those surveyed said brands that use product videos on their sites are seen as more engaged and in touch with their customers.
• 71percent said that product videos leave an overall positive impression of the brand.
• 58 percent said that product videos show a brand as more trustworthy.
• 42 percent said they want to see more product videos online – especially when it comes to electronics.

But Animoto’s survey isn’t the only one proving the efficacy of product videos on web sales. In fact, a study by Walker Sands recently showed that a whopping 50 percent of consumers has been influenced by a YouTube video in making a purchase. Additionally, Invodo found that 57 percent of web shoppers feel more confident in making an online purchase after viewing a video and are thus less likely to return the product later on.

Well there you have it: solid proof that product videos really do have a positive effect on your online sales. Are you ready to hop on the bandwagon yet and create some awe-inspiring videos for your products and services? Then contact The Image Alive team today for a free consultation!